In an ideal world, you would obtain trademark registration of both the name and logo of your business. Of course, ours is not always an ideal world and economic realities often limit the ability of a company to go for the full suite of legal protections available.
Read MoreWhen it comes to picking a company name (and branding in general), you ignore trademark law at your own peril. Take a look at these helpful tips before you invest time and money in a name that can’t be protected.
Read MoreYou’re ready to file an application to register your trademark. So you go to the USPTO’s application page, only to learn for the first time there are three different types of online applications you can submit. Find out which one is right for your application.
Read MoreIf you have a trademark you want to protect, it’s time to register your trademark. This post will walk through the steps of how to apply for federal registration of your trademark.
Read MoreThe first step toward protecting your business mark is to search for others who may be using a mark and assess whether you’ll likely be able to register your mark.
Read MoreYou’re not required to register your trademark in order to use it. But it’s almost always a good idea to register as a way to deter others from unauthorized use of your trademark and, failing that, to enforce your rights.
Read More